Client: Carmen's Best Ice Cream
Project: Develop logo and packaging for alcohol-infused ice cream
Project: Develop logo and packaging for alcohol-infused ice cream
![](https://cdn.myportfolio.com/54a8d0c58cfe7ad587f12614200ec7e0/5429066f-ca88-4f4f-aa2a-b9843325a1e1_rw_3840.jpg?h=f9b907d5bd39fb8780604c1defba3eb3)
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When the owners of Carmen's Best Ice Cream approached me to help them create the logo and packaging for their new line, I was extremely ecstatic. I really love Filipino brands that are carving their own niches, and Carmen's Best is really the best!
They wanted to create a new ice cream line that was alcohol-infused and targeted to young professionals and the bar-going crowd (pre-pandemic). The brief was to have something mature, minimal, and really different from their Carmen's Best brand identity.
They wanted to create a new ice cream line that was alcohol-infused and targeted to young professionals and the bar-going crowd (pre-pandemic). The brief was to have something mature, minimal, and really different from their Carmen's Best brand identity.
![](https://cdn.myportfolio.com/54a8d0c58cfe7ad587f12614200ec7e0/55f46f8c-a22e-465f-814b-7604c3192e37_rw_1920.png?h=7ae522f299bd29b61636959cf83d4884)
My solution was to take inspiration from alcohol labels and typography to create a bold monogram. We also decided to go with a black and white color palette to keep things simple and premium-looking. We wanted it to look more like an alcohol brand than an ice-cream brand.
Since they were just testing out the initial run, we created a single packaging system that allowed them to use multiple flavors with just one cup design. Flavors were added on as stickers. I wanted to create sticker labeling similar to liquor labels on bottles.
Depending on how the market responds, they would then create a multi-package system with actual flavors printed on the cups, among other things.
Depending on how the market responds, they would then create a multi-package system with actual flavors printed on the cups, among other things.
![](https://cdn.myportfolio.com/54a8d0c58cfe7ad587f12614200ec7e0/ac8aa634-d7d9-4453-840c-8d58b85f5856_rw_1920.png?h=77eb9bcaacf6d8a86213ff5b4430a09e)
![](https://cdn.myportfolio.com/54a8d0c58cfe7ad587f12614200ec7e0/43f68322-d6ad-4ba0-85e3-65db4bf534cd_rw_3840.jpg?h=fac6a906867260a802528e443545c5a6)
![](https://cdn.myportfolio.com/54a8d0c58cfe7ad587f12614200ec7e0/ec5da961-4de2-4b2e-b395-60afe1b05361_rw_1920.png?h=84ae416765491eca9d4225744cbe54b3)
![](https://cdn.myportfolio.com/54a8d0c58cfe7ad587f12614200ec7e0/2f760cdc-9308-4448-85e0-bece8c1b38bd_rw_1920.jpg?h=e6b732c3f81d52209ed1f5bbbd6c2903)
![](https://cdn.myportfolio.com/54a8d0c58cfe7ad587f12614200ec7e0/a58faaa8-8547-4e8f-8c83-ed1db1b04a7c_rw_1920.jpg?h=345bc5f14b27f2d21d47a794778269f1)
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