Client: Nike
Project: Window display installation at Titan for Nike Air Force 1
Project: Window display installation at Titan for Nike Air Force 1
BRIEF:
Create an window display/installation for the Nike Air Force 1 Triple White Launch at at Titan's Bonifacio Global City location. The display will coincide with the 35th year anniversary of Nike Air Force 1. The idea must tie in the iconic sneaker with the culture of basketball in the Philippines.
Create an window display/installation for the Nike Air Force 1 Triple White Launch at at Titan's Bonifacio Global City location. The display will coincide with the 35th year anniversary of Nike Air Force 1. The idea must tie in the iconic sneaker with the culture of basketball in the Philippines.
SOLUTION:
My concept was to bring typical Filipino street basketball into the window display using urban elements like rusty tin sheets and poster-filled walls. Each poster features Pinoy street ball lingo with AF1 elements. Some example words include 'SWAK' or 'swish', 'BUTATA' or 'in your face block', 'BAWAL BAKAW' or 'no ball hogs' among others.
My concept was to bring typical Filipino street basketball into the window display using urban elements like rusty tin sheets and poster-filled walls. Each poster features Pinoy street ball lingo with AF1 elements. Some example words include 'SWAK' or 'swish', 'BUTATA' or 'in your face block', 'BAWAL BAKAW' or 'no ball hogs' among others.
